Description:Webcams have been used for augmented reality experiences online. One such function has the webcam act as a magic mirror to allow an online shopper to view a virtual item on themselves. The Webcam Social Shopper is one example of software that utilizes the webcam in this manner. Webcam can be added to instant messaging, text chat services such as AOL Instant Messenger, and VoIP services such as Skype, one- to- one live video communication over the Internet has now reached millions of mainstream PC users worldwide. Improved video quality has helped webcams encroach on traditional video conferencing systems. New features such as automatic lighting controls, real- time enhancements retouching, wrinkle smoothing and vertical stretch, automatic face tracking and autofocus, assist users by providing substantial ease- of- use, further increasing the popularity of webcams.